EverUp is a gamified, prize-linked savings app. We are based in London.
Our concept is simple. We all know we need to save money for our futures or rainy days, yet most of us struggle to do so because humans are wired for instant gratification. In other words, we want rewards quickly. The decision to save money takes time and requires logical thought and therefore does not come naturally to most of us.
Our mission at EverUp is to make savings – and generally good financial behaviour – fun and rewarding. We do this by embedding games and lotteries into a novel prize-linked money account.