About Us

Why EverUp

EverUp is a gamified, prize-linked savings app. We are based in London.

Our concept is simple. We all know we need to save money for our futures or rainy days, yet most of us struggle to do so because humans are wired for instant gratification. In other words, we want rewards quickly. The decision to save money takes time and requires logical thought and therefore does not come naturally to most of us.

Our mission at EverUp is to make savings – and generally good financial behaviour – fun and rewarding. We do this by embedding games and lotteries into a novel prize-linked money account.

A prize-linked money account

EverUp has built the UK’s first digitally-native prize-linked money account which rewards you for saving, while letting you experience the thrill of a lottery and the fun of mobile games.

We believe a prize-linked suite of money and saving products is attractive to consumers as it functions both as:

1) Prize promotion (as there is a chance of winning a large cash prize) and

2) A money pot or savings vehicle (the money is never lost, unlike with normal lotteries). It is a “no-loss lottery“.

A prize-linked savings scheme is what currently underpins the very popular “Premium Bonds” offered in the UK by the NS&I. 20 million people in the UK hold Premium Bonds, saving £88 billion through them, and making it the country’s favorite place to stash cash. At EverUp we are bringing the concept of prize-linked money and saving accounts to the 21st century.

A prize-linked saving account

EverUp has built the first UK digitally-native prize-linked saving account, a new type of money account which rewards you for saving, while letting you experience the thrill of a lottery and the fun of mobile games.

We believe a prize-linked saving product is attractive to consumers as it functions both as:

1) Sweepstakes or game of chance (as there is a chance of winning a large cash prize) and

2) Money pot or savings vehicle (the money is never lost, unlike normal lotteries). It is a “no-loss lottery“.

A prize-linked saving scheme is the one which currently underpins the very popular “Premium Bonds” offered in UK by the NS&I. 21 million people in the UK hold Premium Bonds, saving £91 billion with them, and making it the country’s favorite place to stash cash. At EverUp we are bringing the concept of Premium Bonds to the 21st century.

Why we are different

While the financial industry has rolled out budgeting apps and saving features that automate savings, it can be hard for consumers to give up the short-term gratification derived from everyday spending. At the same time, interest rates are currently low and likely to remain that way so there is less incentive for people to keep their money in traditional bank accounts.

We are instead taking a new approach by gamifying saving. EverUp helps you to build good habits by making you excited to put your money aside, and therefore less likely to spend it. The more you save, the more we reward you with virtual coins that you can use to play our games. Remember, you never use your money to play, and you can withdraw your funds any time, and with no fees!

Who owns EverUp?

We are backed by C-Level professionals and Partners at global financial services organisations. Our founders are experienced professionals in the financial services industry and in the lottery and gaming industry.

We also want to raise money through equity crowdfunding, as we believe this is fit-for-purpose, given our mission to “make saving fun for all and get everyone saving”. Our plan is to keep crowdfunding regularly as we grow and build the business. This will give an opportunity to our community to share in our success and own a piece of EverUp.

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