Our two founders Giuseppe and Egi are long-time friends.
They come from different backgrounds: Giuseppe spent 20 years working in the financial services industry, while Egi spent the same amount of time in the lottery and gaming industry.
They wanted to create something together that combined their different skills to help people in their daily lives. When talking about money and savings, they were frustrated by their experience in their respective industries. The financial services industry gives people automated or complicated tools to save, but none of them speak to your emotions or address humans’ desire to receive instant gratification. Meanwhile, the lottery and the gambling industries drain your money, rarely giving anything in return.
Giuseppe and Egi realised that one reason why people don’t save enough or waste money in gambling, is that saving is boring and requires self-control. They wanted to change that and make saving a fun thing to do. That’s where EverUp comes in.