EverUp is on a mission to make saving fun and reward you for it too.
We also have a financial inclusion purpose. Financially vulnerable individuals represent a disproportionate amount of lottery participants and many end up losing the money they put at risk. We want to create a suite of money and saving products that feels very similar to the traditional games that people play, but has the added benefit of helping this audience to boost their savings. Academic research has found that the thrill associated with winning a prize can encourage many low- and moderate-income, non-saving households who are unbanked to take the first important step to open accounts with a financial institution.
By offering our own version of the lottery and instant-win games that are both free to play and offer a chance at winning real money, EverUp offers you an incentive to save money and have fun while doing it, instead of spending on trivial expenses or, indeed, real gambling.